True Blue?

Is it just me, or did President's Choice redesign many of its prepared food packages to incorporate a blue background at the same time that it introduced (more than a year ago, I guess) its Blue Menu line of low-fat, healthier packaged foods? I do now associate that colour with the healthier stuff, but a lot of the time I pick up a blue PC package and later realize it's not actually Blue Menu, it's just blue. Sneaky, sneaky, sneaky.